Monthly Recurring Revenue
$
— active subscriptions·— set to cancel
MRR is the predictable monthly revenue from active subscriptions. It excludes subscriptions scheduled to cancel, free trials, and past-due accounts. All plan prices are normalized to a monthly amount.
This is not cash collected or recognized revenue — it reflects contractual recurring obligation at this point in time.
Product Performance
Take Rate Analysis
Avery signups as a percentage of new BDA members
Trial to Paid Conversion
Based on trials started in the last 12 months
MRR Overview
Month-over-month revenue, churn, and acquisition since April 2025